Just how big has mobile become? Just look at your everyday life. Your phone has become your primary communication tool (email, voice, SMS), alarm clock, first source of breaking news, casual entertainment device, shopping tool, social sharing, photo taking and your personal assistant. Consumers have quickly adopted to the increasing ways we can use these mobile devices. Some might argue that the smartphone adoption rate is the quickest we have ever seen for a technology device.
Retailers and branders are quickly trying to play catch-up with their ever increasing mobile consumers. Being in the right place, at the right time and providing the right experience is crucial to connecting with the new consumer. Mobile Apps, Mobile Landing Pages and native apps (iOS & android) are being built at a record pace. QR codes, while not the prettiest, are an essential tool to driving offline customers to online consumer experiences. Connecting these mobile experience to social channels provides opportunities for sharing and greater brand awareness and loyalty.
Below is an excellent infographic that shows the increasing “might” of the mobile market.
(infographic found at Culturelabel.com)