We are all aware of the tremendous growth of mobile adoption and consumption. During the last year, and specifically in the last 3-4 months, we have noticed a sharp increase in the amount of companies releasing mobile versions on their websites and mobile apps. This is allowing companies to provide engaging digital experiences for their consumers. There is a key component of taking your company mobile that most companies are overlooking, marketing emails. Mobile has quickly become the primary data consumption device for users. That also means users are primarily reading their emails on their mobile device. So now is a time to look at your email marketing strategies and make sure that your emails are mobile compliant. Below is an infographic by Marketing TechBlog that illustrates the growth of mobile email. If you need any assistance developing mobile marketing emails, mobile landing pages and mobile advertising, please contact IM Republic team.
Is your email marketing mobile?
