Digital Marketing Research, Design & Optimization
The digital consumer experience is constantly evolving and it is our duty as marketers to meet and exceed a consumer's expectations. In a world of digital clutter consumers are being bombarded with messages and content. It is our goal to understand the consumer, their needs and how we can encourage them to have a meaningful relationship with our clients and partners.
CONSUMER RESEARCH:
Understanding the consumer journey is about the consumer experience from the moment of exposure, interaction with content, driving behavior and ending with an action that leaves the consumer and client to a satisfying result.
• Consumer journey research
• Motivations and barriers to purchase research
• Consumer personas
• Trust research
• Product marketing research
• Creative / concept testing
• Brand value proposition research
UX/UI RESEARCH AND IMPLEMENTATION:
Research and understanding of the consumer experience is at the forefront of all design and technology choices. This encompasses gathering user needs to understand the impact of design on current and new users, in order to improve customer usability and desired results.
• Implementation and Comprehensive Review of Analytics
• A/B Testing of Website Elements
• Lead Generation and Customer Acquisition
• Customer Engagement and Retention
• Data-Driven Decisions
• SEO/SEM
• Media Buying
• Web Development & Graphic Design
• Content Management Systems (CMS)
• E-Commerce Marketing
• Digital Marketing Strategy
